Isn't that a dream come true feeling to owe the tallest building and has everyone's eyes on it. I agree this dream can be a bit costly and time-consuming but owing a skyscraper in the digital world is easy and fast, all you need to do is focus on the SEO of your website. Ya, you got it right we’re talking about your Search Engine Optimization (SEO), don’t forget it keeps on rising every day! Similar to a Skyscraper, SEO makes your website strong, noticeable and brings in new visitors every time.
Search engines (such as Google and Bing) use crawlers to go from site to site, collecting information about those pages and putting them in an index. Then, algorithms analyze pages in the index, taking into account hundreds of ranking factors (or signals), to determine the ranking of the pages that appear in the search results for a given query.
In simple terms, SEO looks after
content relevancy of the website,
subpages linked to Home Page, and
responsiveness of the site on different devices.
“Google only loves you when everyone else loves you first.” – Wendy Piersall
The best way to Improve search Engine ranking is with:
#1 Work upon your site (On-site SEO)
On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page. It is one of the fastest ways to boost your site which is easily optimizable, easier to track, and the first most thing to start with your site.
Common on-page SEO practices include optimizing title tags, content, internal links, and URLs. This is different from off-page SEO, optimizing for signals that happen off your website (for example, backlinks).
The ultimate goal of on-site SEO is to make it as easy as possible for both search engines and users to:
Understand what a webpage is about;
Identify that page as relevant to a search query or queries (i.e. a particular keyword or set of keywords);
Find that page useful and worthy of ranking well on a Search Engine Results Page (SERP).
Now that you’ve seen why on-page SEO matters in your website's growth, it’s time to start optimizing your content and rank on top searches. Download our Free SEO Checklist.
#2 Get smarter with LSI keywords
Latent Semantic Indexing (LSI) keywords are smart SEO tactics, these are basically the Keywords or the phrases which the search engines use to deeply understand the content on a webpage. Earlier the search engines use to depend on the titles and headings for the SEO but now they are smart enough to figure out the overall page content before coming to any conclusion and rely on LSI keywords to understand content at such a deep level.
For example, let’s say you just published a blog post about "Search Engine Optimization".
Google will scan your page to see if you use the term “Search Engine Optimization” in your title tag, content, image alt text, etc. And will also scan the page for LSI keywords (like "meaning", “tutorials”, “course”, “SEO”).
Once the crawlers find these LSI keywords, then it comes to a conclusion about the content on the page and its relevance to the search query. So don't just put keywords in the headings to tiles but also start using similar words or the LSI keywords in the content and rank on top searches.
#3 Don’t cheat on Technical SEO
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines to improve organic rankings.
Technical SEO problems can really hurt your site even if they are rare. Even site responsiveness is included in Technical SEO along with how fast your website loads come under this category.
To improve your site’s technical optimization, majorly you need to take into account:
#4 Don’t let them Bounce away!
Bounce Rate is the percentage of your site visitors that drop the webpage without taking any action. (such as clicking on a link, filling out a form, or making a purchase) Believe me! The bounce rate really matters because Google doesn’t like visitors to land on a website and quickly bounce back to search results.
Why do even visitors bounce away?
Page didn’t meet the expectations
Ugly webpage layout
Bad user experience (UX)
The page gives users what they’re looking for
How to fix or improve the bounce rate?
Embed videos on the page
Embed user interaction buttons
Increase the loading speed of the site
Super easy to read content
Fulfil search intent
Add internal links to the subpage
Innovative page layout
Make the site 100% responsive for all devices
Start with implementing the above points to the welcome page of your site!
#5 Rhyme your content to their Search Intent
Google can now figure out if your content fits a specific keyword or not. Search Intent is basically a term used to describe the purpose of an online search made by the visitor.
So if you want to succeed with SEO and content marketing today, Search Intent needs to be a big part of your approach. Giving Google what it wants can ultimately improve your rankings and don't forget satisfying Search Intent is the ultimate goal of Google!
NOW comes a crucial part: backlinks!
#6 Build Backlinks to your site
Backlinks (also known as “inbound links” or “one-way links”) are links from one website to a page on another website, their usage results in high organic traffic to your website. Google and other major search engines consider backlinks for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
Backlinks are considered as votes to search engines, each of these votes tells search engines: “This content is valuable, credible and useful”. So the more of these “votes” you have, the higher your site will rank in Google and other search engines.
Do backlinks really work and what types of Backlinks are valuable?
Not all backlinks are equally valuable. If you want to rank higher in the Search Engine Results Pages (SERPs), focus on quality backlinks. Valuable backlinks have the below-mentioned points in common:
They come from trusted, authoritative websites.
They include your target keyword in the link’s anchor text.
The site linking to your site is from the same niche.
The link is a “dofollow” link and not a "nofollow" link
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette
So now you have all the knowledge and method to improve your site SEO to rank on top, let's get your skyscraper dream come true. Recall what all to focus on:
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